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Establish Pricing, Reimbursement, Access, Distribution, Market Uptake and Success for New Therapies and Life Science Products

September 23-24, 2020
  • Cambridge, MA

Upgrade Your Product Launch Playbook at Product Launch for Cell and Gene Therapies

Over the last decade, pharmaceutical companies have seen rapid changes in the market environment for new bio/pharmaceutical product launches. As market access becomes increasingly complex, drug launches are becoming more competitive. Stay up to date with new market developments and evolve your approach. This meeting is key for new product development, commercial planning, brand strategy and marketing professionals to:

  • Take away a practical toolkit on how to build your own launch plan
  • Get up to speed with new trends and cutting-edge strategies
  • Receive case study insight from trailblazers who will share their successes and pitfalls

Master The Critical Success Factors For an Effective Product Launch:

  • Industry insight into make or break essentials for launch
  • Innovative practices and new launch approaches for gene therapies
  • New digital marketing opportunities — How can you do more with less?
  • Comprehensive pricing, reimbursement and market access strategy
  • Essential KPIs to track and monitor your performance
  • Valuation frameworks that can be used for new product planning

Previous Attendee Acclaim:

I recommend this type of conference to anyone who is preparing to launch a product in the next 3-5 years.

Executive Director, Commercialization, Noven Pharmaceuticals

Product Launch for Cell and Gene Therapies

Establish Pricing, Reimbursement, Access, Distribution, Market Uptake and Success for New Therapies and Life Science Products

Upgrade Your Product Launch Playbook at Product Launch for Cell and Gene Therapies

Over the last decade, pharmaceutical companies have seen rapid changes in the market environment for new bio/pharmaceutical product launches. As market access becomes increasingly complex, drug launches are becoming more competitive. Stay up to date with new market developments and evolve your approach. This meeting is key for new product development, commercial planning, brand strategy and marketing professionals to:

  • Take away a practical toolkit on how to build your own launch plan
  • Get up to speed with new trends and cutting-edge strategies
  • Receive case study insight from trailblazers who will share their successes and pitfalls

Master The Critical Success Factors For an Effective Product Launch:

  • Industry insight into make or break essentials for launch
  • Innovative practices and new launch approaches for gene therapies
  • New digital marketing opportunities — How can you do more with less?
  • Comprehensive pricing, reimbursement and market access strategy
  • Essential KPIs to track and monitor your performance
  • Valuation frameworks that can be used for new product planning

Previous Attendee Acclaim:

I recommend this type of conference to anyone who is preparing to launch a product in the next 3-5 years.

Executive Director, Commercialization, Noven Pharmaceuticals