Skip navigation

Translating Master Data Into Predictive Analytics for Commercial Success

November 19-20, 2019
  • Philadelphia, PA

CBI’s Commercial Data Insights 2019 is the only event dedicated to improving the integration, validation and governance of master data. This conference provides cutting-edge insights and critical strategies to enhance business decision-making through the utilization of advanced analytics. Don’t miss your opportunity to benchmark with the industry leaders at the forefront of innovating and improving global and U.S. customer data management for the life sciences industry.

Take Advantage of In-Depth Content and Networking Opportunities, Including:

  • Leverage artificial intelligence and machine learning to drive efficiency in resource allocation and sales operations
  • Collaborating cross-functionally with colleagues to build impactful data collection and integration strategies
  • Moving from segmented views of groups of customers to a holistic analysis of one customer master
  • Translate commercial insights effectively to the field force
  • Build strategies to work with non-traditional data vendors, including specialty pharmacies, on data collection
  • Unite and integrate sales and marketing data to gain a
    full view of the HCP engagement and behaviors
  • Implement best-in-class strategies for MDM data integration and validation
  • Improve commercial wide data management functions, including global data management, through cloud warehouse utilization

Previous Attendee Acclaim:

This was a well-organized, energetic and thought-provoking event. I was able to network and learn and share experiences.

Senior Manager, Pfizer

Another good conference, seems like the evolution of processes is incorporated in presentations.

Senior Manager, Transparency, Pfizer

CBI always provides insightful speakers who are their
worldly experience on important healthcare topics.

Senior Manager, Transparency, Pfizer

A great conference for pharma commercial analytics.

Founder, Data Science and Analytics LLC

Commercial Data Insights 2019

Translating Master Data Into Predictive Analytics for Commercial Success

CBI’s Commercial Data Insights 2019 is the only event dedicated to improving the integration, validation and governance of master data. This conference provides cutting-edge insights and critical strategies to enhance business decision-making through the utilization of advanced analytics. Don’t miss your opportunity to benchmark with the industry leaders at the forefront of innovating and improving global and U.S. customer data management for the life sciences industry.

Take Advantage of In-Depth Content and Networking Opportunities, Including:

  • Leverage artificial intelligence and machine learning to drive efficiency in resource allocation and sales operations
  • Collaborating cross-functionally with colleagues to build impactful data collection and integration strategies
  • Moving from segmented views of groups of customers to a holistic analysis of one customer master
  • Translate commercial insights effectively to the field force
  • Build strategies to work with non-traditional data vendors, including specialty pharmacies, on data collection
  • Unite and integrate sales and marketing data to gain a
    full view of the HCP engagement and behaviors
  • Implement best-in-class strategies for MDM data integration and validation
  • Improve commercial wide data management functions, including global data management, through cloud warehouse utilization

Previous Attendee Acclaim:

This was a well-organized, energetic and thought-provoking event. I was able to network and learn and share experiences.

Senior Manager, Pfizer

Another good conference, seems like the evolution of processes is incorporated in presentations.

Senior Manager, Transparency, Pfizer

CBI always provides insightful speakers who are their
worldly experience on important healthcare topics.

Senior Manager, Transparency, Pfizer

A great conference for pharma commercial analytics.

Founder, Data Science and Analytics LLC