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Innovating Outreach for Patient Activation

November 8-9, 2018
  • Philadelphia, PA

CBI’s Disease Awareness Campaigns will provide attendees insights into innovations in content, technology and business challenges. Through panels, interactive sessions, and presentations participants will dive into a wide range of issues that include digital communication, content, technology and business challenges.

Benefits to participate will be:

  • Hearing case studies of successful campaigns
  • Learning about how to better create an environment
    for innovation amongst teams
  • Mastering ways to “sell” new ideas to team members
    and management
  • Understanding how disease awareness campaigns
    can influence patient journeys
  • Gaining insights into designing campaign with a
    small budget and high returns
  • Learning efficiencies for moving through internal
    review and approvals

Topics will include:

  • Patient Activation Strategies and Execution
  • Let’s Talk About More Than Awareness —
    Appropriate Care and Use Of Medication
  • Creating a Patient Empowerment Campaign that Will
    Establish Successful Patient Awareness and Engagement
  • Creating Trust And Engaging With HCPs through Gamification
  • Review of Dos and Don’ts for Legal and Regulatory Compliance
  • Round Table Discussion — Defining A Successful Campaign
  • Streamlining the Internal Review and Approvals Process
  • Get Emotional For Greater Connection With Your Audience
  • Effectively Working with Patient Organizations through
    Internal Patient Advocates
  • Getting your Message out through Television —
    How to Establish a Relationship with Hollywood
  • How-To Work With and Efficacy of Celebrity Endorsements

• Spread the Word •
• Start the Movement •
• Find the Cure •

Disease Awareness Campaigns

Innovating Outreach for Patient Activation

CBI’s Disease Awareness Campaigns will provide attendees insights into innovations in content, technology and business challenges. Through panels, interactive sessions, and presentations participants will dive into a wide range of issues that include digital communication, content, technology and business challenges.

Benefits to participate will be:

  • Hearing case studies of successful campaigns
  • Learning about how to better create an environment
    for innovation amongst teams
  • Mastering ways to “sell” new ideas to team members
    and management
  • Understanding how disease awareness campaigns
    can influence patient journeys
  • Gaining insights into designing campaign with a
    small budget and high returns
  • Learning efficiencies for moving through internal
    review and approvals

Topics will include:

  • Patient Activation Strategies and Execution
  • Let’s Talk About More Than Awareness —
    Appropriate Care and Use Of Medication
  • Creating a Patient Empowerment Campaign that Will
    Establish Successful Patient Awareness and Engagement
  • Creating Trust And Engaging With HCPs through Gamification
  • Review of Dos and Don’ts for Legal and Regulatory Compliance
  • Round Table Discussion — Defining A Successful Campaign
  • Streamlining the Internal Review and Approvals Process
  • Get Emotional For Greater Connection With Your Audience
  • Effectively Working with Patient Organizations through
    Internal Patient Advocates
  • Getting your Message out through Television —
    How to Establish a Relationship with Hollywood
  • How-To Work With and Efficacy of Celebrity Endorsements

• Spread the Word •
• Start the Movement •
• Find the Cure •