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Agenda

Break Through to Better Meetings

October 22-24, 2019
  • Madrid, Spain

Agenda

Want more agenda details? Download the brochure.

PRE-CONFERENCE
MONDAY 21 OCTOBER 2019

19:00 – 21:00PM OPENING RECEPTION (Open to Meeting Managers Only)

CBI invites you to an evening with your industry colleagues to enjoy impressive culinary delights and craft cocktails.

DAY ONE TUESDAY 22 OCTOBER 2019

8:00

Conference Registration and Welcome Refreshments

8:45

Chairperson’s Welcome and Opening Remarks

Mayte Saboné Antón
Global Business Solutions- Customer Meeting
Services Manager, Spanish Hub
Eli Lilly & Company

Strengthen the Medical Meetings
Community and Build Your Toolbox
for Global Meeting Success

9:00

KEYNOTE ADDRESS Every Product Is a Patient

Darren Cawley
International, Motivational and Inspirational Speaker

9:45

Cultural Awareness — Discuss Important Corporate-Culture Considerations

Dawn Mattinson
Director, Meetings & Events
PAREXEL Meeting Services

10:30

Exhibition, Networking and Refreshment Break

11:15

Discuss the Impact of GDPR —
Before and After Case Studies for Implementing Change

Noemí Alonso Calvo
Head of Data Privacy for Global Drug Development
Novartis Business Services GmbH

12:00

PANEL DISCUSSION Effective Strategies for Planning Safe and Secure Global Meetings

PANELISTS:

Ariadna Quesada
Compliance Director Europe Middle East, Africa and India, Hill Rom;
former Ethics and Compliance Officer, AbbVie

Henry Elderfield, BSc
Manager, Global Safety & Security – Europe
Marriott International

Dr. Marc Bauer
Vice President – Head of Legal and Compliance, International
Tesaro Bio GmbH

12:45

Networking Luncheon

14:00

Master Your Meetings and Ensure Compliant HCP/O Engagements

Matthew Coombs
Services Development Director
IQVIA

14:45

CASE STUDY Practical Examples for Simplifying Process Improvement Before Implementing New Technology

Amy Perrone, SMMC, CMM
Manager, Strategic Meetings Management Programs
Genentech

15:30

Exhibition, Networking and Refreshment Break

16:00

CHOOSE BETWEEN TWO IN-CONFERENCE WORKSHOPS (A-B)

A. Global Medical Meeting Compliance 101

FACILITATOR:

Ekaterina Walloe
R&D Business Ethics Compliance Specialist
Novo Nordisk

B. The Rise of Virtual Meetings — Key Considerations for Success

FACILITATOR:

Speaker TBA

17:30

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

19:00 – 22:00 EVENING DINNER RECEPTION Open to Meeting Managers Only Marriott International logo

DAY TWO WEDNESDAY 23 OCTOBER 2019

8:30

Welcome Refreshments

9:00

Chairperson’s Review of Day One

Mayte Saboné Antón
Global Business Solutions- Customer Meeting
Services Manager, Spanish Hub
Eli Lilly & Company

9:15

CHOOSE BETWEEN TWO EDUCATIONAL WORKSTREAMS (I-II)

I. HCP MEETINGS

9:15

Manage HCP Meal Caps with Compliance Standards Around the Globe

FACILITATORS:

Amy D. Quigley
Senior Director, Strategic Meeting Planning
Sodexo 

Ariadna Quesada
Compliance Director Europe Middle East,
Africa and India, Hill Rom;
former Ethics and Compliance Officer, AbbVie

10:00

Exceed HCP Expectations — Reinvent Engagement at Clinical Meetings

FACILITATOR:

Rosa Villalba
Events, Communication &
Marketing Product Support Manager
Zimmer Biomet

11:00

Exhibition, Networking & Refreshment Break

11:45

HCP Reporting Practices at Congresses

FACILITATORS:

Ekaterina Walloe
R&D Business Ethics Compliance Specialist
Novo Nordisk

Marlize Eckert
Head, Compliance Solutions
GCO Global

II. MEETING MANAGEMENT SKILLS

9:15

Streamline Efficiencies for Internal Meetings

FACILITATOR:

Betsy Bondurant
Head, U.S. Operations
Healthcare-Venues

10:00

Innovation in Strategic Meetings Management for Global Companies

René Proske
CEO
Proske GmbH

Tom Wells
Region Lead, EMAC European Markets &
CEEME Global Procurement
Bristol-Myers Squibb

11:00

Exhibition, Networking & Refreshment Break

11:45

Sustainability and Responsibility — Develop an Environmentally Aware Meetings Program

Speaker TBA

12:30

Networking Luncheon

Build and Grow Partnerships

13:30

PANEL DISCUSSION Three Keys to Success in Building Strong Partnerships Between the Corporate Planner, the Third-Party and the Venue

MODERATOR:

Mark Handforth
Director
3Sixty Event Consulting

PANELISTS:

Amy D. Quigley
Senior Director, Strategic Meeting Planning
Sodexo 

Alain Barathe
Account Director
GCO Global

Sue Berry
Corporate Account Director
Marriott Hotels International

14:15

Create a Foolproof Master Service Agreement —
Streamline the Negotiations and Contracting Process for European Meetings

Dr. Marc Bauer
Vice President – Head of Legal and Compliance, International
Tesaro Bio GmbH

14:45

Exhibition, Networking and Refreshment Break

Elevate Audience Engagement to
Increase Retention

15:30

Launch a Global Meeting Technology — What I Wish I Knew

Bobbi Djordjevic, CMP
Global Category Manager
Dentsply Sirona

Mayte Saboné Antón
Global Business Solutions- Customer Meeting
Services Manager, Spanish Hub
Eli Lilly & Company

16:15

PEER-TO-PEER DISCUSSION Exchange Experiences, Lessons Learned and Strategies for Improvement

Speaker TBA

17:00

Close of Conference

DAY THREE
THURSDAY 24 OCTOBER 2019

8:00 – 12:00

HEALTHCARE MEETING COMPLIANCE CERTIFICATE PROGRAM (HMCC)

Healthcare meeting organisers on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organisations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their delegates, their destinations and more. They must tackle tough regulations and adjust and readjust priorities, while keeping an eye on short- and long-term survival — a tough job that requires continuous flow of knowledge.

Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) programme, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and vendors who need a broad understanding of a full range of regulatory topics, this programme develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion and active exercises. This intensive, four-hour educational and training programme provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment.

Upon completion of this programme, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.

Course Materials:

Registrants have the option to purchase “Breaking the Code to Healthcare Compliance, 4th Edition” and read prior to session. Books are available for 80.73 EURO each and can be ordered online at: http://www.meetingcompliance.com

Workshop Leader:

Simon Dufaur
Head of Strategy, Innovation & Consulting
MCI Group

There is an additional fee for this workshop:

The HMCC Class will be €399 and the web link to register for it is: https://www.regonline.com/registration/Checkin.aspx?EventID=2569835

12:00

Close of HMCC Program

Agenda

Want more agenda details? Download the brochure.

Want more agenda details? Download the brochure.

PRE-CONFERENCE
MONDAY 21 OCTOBER 2019

19:00 – 21:00PM OPENING RECEPTION (Open to Meeting Managers Only)

CBI invites you to an evening with your industry colleagues to enjoy impressive culinary delights and craft cocktails.

DAY ONE TUESDAY 22 OCTOBER 2019

8:00

Conference Registration and Welcome Refreshments

8:45

Chairperson’s Welcome and Opening Remarks

Mayte Saboné Antón
Global Business Solutions- Customer Meeting
Services Manager, Spanish Hub
Eli Lilly & Company

Strengthen the Medical Meetings
Community and Build Your Toolbox
for Global Meeting Success

9:00

KEYNOTE ADDRESS Every Product Is a Patient

Darren Cawley
International, Motivational and Inspirational Speaker

9:45

Cultural Awareness — Discuss Important Corporate-Culture Considerations

Dawn Mattinson
Director, Meetings & Events
PAREXEL Meeting Services

10:30

Exhibition, Networking and Refreshment Break

11:15

Discuss the Impact of GDPR —
Before and After Case Studies for Implementing Change

Noemí Alonso Calvo
Head of Data Privacy for Global Drug Development
Novartis Business Services GmbH

12:00

PANEL DISCUSSION Effective Strategies for Planning Safe and Secure Global Meetings

PANELISTS:

Ariadna Quesada
Compliance Director Europe Middle East, Africa and India, Hill Rom;
former Ethics and Compliance Officer, AbbVie

Henry Elderfield, BSc
Manager, Global Safety & Security – Europe
Marriott International

Dr. Marc Bauer
Vice President – Head of Legal and Compliance, International
Tesaro Bio GmbH

12:45

Networking Luncheon

14:00

Master Your Meetings and Ensure Compliant HCP/O Engagements

Matthew Coombs
Services Development Director
IQVIA

14:45

CASE STUDY Practical Examples for Simplifying Process Improvement Before Implementing New Technology

Amy Perrone, SMMC, CMM
Manager, Strategic Meetings Management Programs
Genentech

15:30

Exhibition, Networking and Refreshment Break

16:00

CHOOSE BETWEEN TWO IN-CONFERENCE WORKSHOPS (A-B)

A. Global Medical Meeting Compliance 101

FACILITATOR:

Ekaterina Walloe
R&D Business Ethics Compliance Specialist
Novo Nordisk

B. The Rise of Virtual Meetings — Key Considerations for Success

FACILITATOR:

Speaker TBA

17:30

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

19:00 – 22:00 EVENING DINNER RECEPTION Open to Meeting Managers Only Marriott International logo

DAY TWO WEDNESDAY 23 OCTOBER 2019

8:30

Welcome Refreshments

9:00

Chairperson’s Review of Day One

Mayte Saboné Antón
Global Business Solutions- Customer Meeting
Services Manager, Spanish Hub
Eli Lilly & Company

9:15

CHOOSE BETWEEN TWO EDUCATIONAL WORKSTREAMS (I-II)

I. HCP MEETINGS

9:15

Manage HCP Meal Caps with Compliance Standards Around the Globe

FACILITATORS:

Amy D. Quigley
Senior Director, Strategic Meeting Planning
Sodexo 

Ariadna Quesada
Compliance Director Europe Middle East,
Africa and India, Hill Rom;
former Ethics and Compliance Officer, AbbVie

10:00

Exceed HCP Expectations — Reinvent Engagement at Clinical Meetings

FACILITATOR:

Rosa Villalba
Events, Communication &
Marketing Product Support Manager
Zimmer Biomet

11:00

Exhibition, Networking & Refreshment Break

11:45

HCP Reporting Practices at Congresses

FACILITATORS:

Ekaterina Walloe
R&D Business Ethics Compliance Specialist
Novo Nordisk

Marlize Eckert
Head, Compliance Solutions
GCO Global

II. MEETING MANAGEMENT SKILLS

9:15

Streamline Efficiencies for Internal Meetings

FACILITATOR:

Betsy Bondurant
Head, U.S. Operations
Healthcare-Venues

10:00

Innovation in Strategic Meetings Management for Global Companies

René Proske
CEO
Proske GmbH

Tom Wells
Region Lead, EMAC European Markets &
CEEME Global Procurement
Bristol-Myers Squibb

11:00

Exhibition, Networking & Refreshment Break

11:45

Sustainability and Responsibility — Develop an Environmentally Aware Meetings Program

Speaker TBA

12:30

Networking Luncheon

Build and Grow Partnerships

13:30

PANEL DISCUSSION Three Keys to Success in Building Strong Partnerships Between the Corporate Planner, the Third-Party and the Venue

MODERATOR:

Mark Handforth
Director
3Sixty Event Consulting

PANELISTS:

Amy D. Quigley
Senior Director, Strategic Meeting Planning
Sodexo 

Alain Barathe
Account Director
GCO Global

Sue Berry
Corporate Account Director
Marriott Hotels International

14:15

Create a Foolproof Master Service Agreement —
Streamline the Negotiations and Contracting Process for European Meetings

Dr. Marc Bauer
Vice President – Head of Legal and Compliance, International
Tesaro Bio GmbH

14:45

Exhibition, Networking and Refreshment Break

Elevate Audience Engagement to
Increase Retention

15:30

Launch a Global Meeting Technology — What I Wish I Knew

Bobbi Djordjevic, CMP
Global Category Manager
Dentsply Sirona

Mayte Saboné Antón
Global Business Solutions- Customer Meeting
Services Manager, Spanish Hub
Eli Lilly & Company

16:15

PEER-TO-PEER DISCUSSION Exchange Experiences, Lessons Learned and Strategies for Improvement

Speaker TBA

17:00

Close of Conference

DAY THREE
THURSDAY 24 OCTOBER 2019

8:00 – 12:00

HEALTHCARE MEETING COMPLIANCE CERTIFICATE PROGRAM (HMCC)

Healthcare meeting organisers on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organisations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their delegates, their destinations and more. They must tackle tough regulations and adjust and readjust priorities, while keeping an eye on short- and long-term survival — a tough job that requires continuous flow of knowledge.

Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) programme, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and vendors who need a broad understanding of a full range of regulatory topics, this programme develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion and active exercises. This intensive, four-hour educational and training programme provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment.

Upon completion of this programme, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.

Course Materials:

Registrants have the option to purchase “Breaking the Code to Healthcare Compliance, 4th Edition” and read prior to session. Books are available for 80.73 EURO each and can be ordered online at: http://www.meetingcompliance.com

Workshop Leader:

Simon Dufaur
Head of Strategy, Innovation & Consulting
MCI Group

There is an additional fee for this workshop:

The HMCC Class will be €399 and the web link to register for it is: https://www.regonline.com/registration/Checkin.aspx?EventID=2569835

12:00

Close of HMCC Program