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Agenda

Break Through to Better Meetings

October 22-23, 2019
  • Madrid, Spain

Agenda

Want more agenda details? Download the brochure.

PRE-CONFERENCE
MONDAY 21 OCTOBER 2019

19:00 – 21:00PM OPENING RECEPTION (Open to Meeting Managers Only)

Hilton invites you to an evening with your industry colleagues to enjoy impressive culinary delights and craft cocktails.

HOSTED BY:
Hilton Worldwide logo

DAY ONE TUESDAY 22 OCTOBER 2019

8:00

Conference Registration and Welcome Refreshments

8:45

Chairperson’s Welcome and Opening Remarks

Alex Guilfoyle
Global Pharmaceutical Meeting Professional
Novo Nordisk

Strengthen the Medical Meetings
Community and Build Your Toolbox
for Global Meeting Success

9:00

KEYNOTE ADDRESS Every Product Is a Patient

Darren Cawley
International, Motivational and Inspirational Speaker

9:45

Cultural Awareness — Discuss Important Corporate-Culture Considerations

Dawn Mattinson
Director, Meetings & Events
PAREXEL Meeting Services

10:30

Exhibition, Networking and Refreshment Break

11:15

Discuss the Impact of GDPR —
Before and After Case Studies for Implementing Change

Maria Chiara-Atzori
Head, Group Data Privacy Policies
Novartis International AG

12:00

PANEL DISCUSSION Effective Strategies for Planning Safe and Secure Global Meetings

PANELISTS:

Ariadna Quesada
Compliance Director Europe Middle East, Africa and India, Hill Rom;
former Ethics and Compliance Officer, AbbVie

Henry Elderfield
Manager, Global Safety & Security – Europe
Marriott International

Dr. Marc Bauer
Vice President – Head of Legal and Compliance, International
Tesaro Bio GmbH

12:45

Networking Luncheon

14:00

Master Your Meetings and Ensure Compliant HCP/O Engagements

Matthew Coombs
Services Development Director
IQVIA

15:45

CASE STUDY Practical Examples for Simplifying Process Improvement Before Implementing New Technology

Amy Perrone, SMMC, CMM
Manager, Strategic Meetings Management Programs
Genentech

15:30

Exhibition, Networking and Refreshment Break

16:00

CHOOSE BETWEEN TWO IN-CONFERENCE WORKSHOPS (A-B)

A. Global Medical Meeting Compliance 101

FACILITATOR:

Ekaterina Walloe
R&D Business Ethics Compliance Specialist
Novo Nordisk

B. The Rise of Virtual Meetings — Key Considerations for Success

FACILITATOR:

Speaker TBA

17:30

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

19:00 – 22:00 EVENING DINNER RECEPTION Open to Meeting Managers Only Marriott International logo

DAY TWO WEDNESDAY 23 OCTOBER 2019

8:30

Welcome Refreshments

9:00

Chairperson’s Review of Day One

Alex Guilfoyle
Global Pharmaceutical Meeting Professional
Novo Nordisk

9:15

CHOOSE BETWEEN TWO EDUCATIONAL WORKSTREAMS (I-II)

I. HCP MEETINGS

9:15

Manage HCP Meal Caps with Compliance Standards Around the Globe

FACILITATORS:

Amy D. Quigley
Senior Director, Strategic Meeting Planning
Sodexo at Sanofi

Ariadna Quesada
Compliance Director Europe Middle East,
Africa and India, Hill Rom;
former Ethics and Compliance Officer, AbbVie

10:00

Exceed HCP Expectations — Reinvent Engagement at Clinical Meetings

FACILITATORS:

Rosa Villalba
Events and Communication &
Marketing Product Support Manager
Zimmer Biomet

Alex Guilfoyle
Global Pharmaceutical Meeting Professional
Novo Nordisk

11:00

Exhibition, Networking & Refreshment Break

11:45

HCP Reporting Practices at Congresses

FACILITATORS:

Ekaterina Walloe
R&D Business Ethics Compliance Specialist
Novo Nordisk

Marlize Eckert
Head, Compliance Solutions
GCO Global

II. MEETING MANAGEMENT SKILLS

9:15

Streamline Efficiencies for Internal Meetings

FACILITATOR:

Betsy Bondurant
Head, U.S. Operations
Healthcare-Venues

10:00

Innovation in Strategic Meetings Management for Global Companies

René Proske
CEO
Proske GmbH

Tom Wells
Region Lead, EMAC European Markets & CEEME Global Procurement
Bristol-Myers Squibb

11:00

Exhibition, Networking & Refreshment Break

11:45

Sustainability and Responsibility — Develop an Environmentally Aware Meetings Program

FACILITATOR:

Alex Guilfoyle
Global Pharmaceutical Meeting Professional
Novo Nordisk

12:30

Networking Luncheon

Build and Grow Partnerships

13:30

PANEL DISCUSSION Three Keys to Success in Building Strong Partnerships Between the Corporate Planner, the Third-Party and the Venue

MODERATOR:

Mark Handforth
Director
3Sixty Event Consulting

PANELISTS:

Amy D. Quigley
Senior Director, Strategic Meeting Planning
Sodexo at Sanofi

Alain Barathe
Account Director
GCO Global

14:15

Create a Foolproof Master Service Agreement —
Streamline the Negotiations and Contracting Process for European Meetings

Dr. Marc Bauer
Vice President – Head of Legal and Compliance, International
Tesaro Bio GmbH

14:45

Exhibition, Networking and Refreshment Break

Elevate Audience Engagement to
Increase Retention

15:30

Launch a Global Meeting Technology — What I Wish I Knew

Bobbi Djordjevic
Global Category Manager
Dentsply Sirona

16:15

PEER-TO-PEER DISCUSSION Exchange Experiences, Lessons Learned and Strategies for Improvement

Alex Guilfoyle
Global Pharmaceutical Meeting Professional
Novo Nordisk

17:00

Close of Conference

Agenda

Want more agenda details? Download the brochure.

Want more agenda details? Download the brochure.

PRE-CONFERENCE
MONDAY 21 OCTOBER 2019

19:00 – 21:00PM OPENING RECEPTION (Open to Meeting Managers Only)

Hilton invites you to an evening with your industry colleagues to enjoy impressive culinary delights and craft cocktails.

HOSTED BY:
Hilton Worldwide logo

DAY ONE TUESDAY 22 OCTOBER 2019

8:00

Conference Registration and Welcome Refreshments

8:45

Chairperson’s Welcome and Opening Remarks

Alex Guilfoyle
Global Pharmaceutical Meeting Professional
Novo Nordisk

Strengthen the Medical Meetings
Community and Build Your Toolbox
for Global Meeting Success

9:00

KEYNOTE ADDRESS Every Product Is a Patient

Darren Cawley
International, Motivational and Inspirational Speaker

9:45

Cultural Awareness — Discuss Important Corporate-Culture Considerations

Dawn Mattinson
Director, Meetings & Events
PAREXEL Meeting Services

10:30

Exhibition, Networking and Refreshment Break

11:15

Discuss the Impact of GDPR —
Before and After Case Studies for Implementing Change

Maria Chiara-Atzori
Head, Group Data Privacy Policies
Novartis International AG

12:00

PANEL DISCUSSION Effective Strategies for Planning Safe and Secure Global Meetings

PANELISTS:

Ariadna Quesada
Compliance Director Europe Middle East, Africa and India, Hill Rom;
former Ethics and Compliance Officer, AbbVie

Henry Elderfield
Manager, Global Safety & Security – Europe
Marriott International

Dr. Marc Bauer
Vice President – Head of Legal and Compliance, International
Tesaro Bio GmbH

12:45

Networking Luncheon

14:00

Master Your Meetings and Ensure Compliant HCP/O Engagements

Matthew Coombs
Services Development Director
IQVIA

15:45

CASE STUDY Practical Examples for Simplifying Process Improvement Before Implementing New Technology

Amy Perrone, SMMC, CMM
Manager, Strategic Meetings Management Programs
Genentech

15:30

Exhibition, Networking and Refreshment Break

16:00

CHOOSE BETWEEN TWO IN-CONFERENCE WORKSHOPS (A-B)

A. Global Medical Meeting Compliance 101

FACILITATOR:

Ekaterina Walloe
R&D Business Ethics Compliance Specialist
Novo Nordisk

B. The Rise of Virtual Meetings — Key Considerations for Success

FACILITATOR:

Speaker TBA

17:30

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

19:00 – 22:00 EVENING DINNER RECEPTION Open to Meeting Managers Only Marriott International logo

DAY TWO WEDNESDAY 23 OCTOBER 2019

8:30

Welcome Refreshments

9:00

Chairperson’s Review of Day One

Alex Guilfoyle
Global Pharmaceutical Meeting Professional
Novo Nordisk

9:15

CHOOSE BETWEEN TWO EDUCATIONAL WORKSTREAMS (I-II)

I. HCP MEETINGS

9:15

Manage HCP Meal Caps with Compliance Standards Around the Globe

FACILITATORS:

Amy D. Quigley
Senior Director, Strategic Meeting Planning
Sodexo at Sanofi

Ariadna Quesada
Compliance Director Europe Middle East,
Africa and India, Hill Rom;
former Ethics and Compliance Officer, AbbVie

10:00

Exceed HCP Expectations — Reinvent Engagement at Clinical Meetings

FACILITATORS:

Rosa Villalba
Events and Communication &
Marketing Product Support Manager
Zimmer Biomet

Alex Guilfoyle
Global Pharmaceutical Meeting Professional
Novo Nordisk

11:00

Exhibition, Networking & Refreshment Break

11:45

HCP Reporting Practices at Congresses

FACILITATORS:

Ekaterina Walloe
R&D Business Ethics Compliance Specialist
Novo Nordisk

Marlize Eckert
Head, Compliance Solutions
GCO Global

II. MEETING MANAGEMENT SKILLS

9:15

Streamline Efficiencies for Internal Meetings

FACILITATOR:

Betsy Bondurant
Head, U.S. Operations
Healthcare-Venues

10:00

Innovation in Strategic Meetings Management for Global Companies

René Proske
CEO
Proske GmbH

Tom Wells
Region Lead, EMAC European Markets & CEEME Global Procurement
Bristol-Myers Squibb

11:00

Exhibition, Networking & Refreshment Break

11:45

Sustainability and Responsibility — Develop an Environmentally Aware Meetings Program

FACILITATOR:

Alex Guilfoyle
Global Pharmaceutical Meeting Professional
Novo Nordisk

12:30

Networking Luncheon

Build and Grow Partnerships

13:30

PANEL DISCUSSION Three Keys to Success in Building Strong Partnerships Between the Corporate Planner, the Third-Party and the Venue

MODERATOR:

Mark Handforth
Director
3Sixty Event Consulting

PANELISTS:

Amy D. Quigley
Senior Director, Strategic Meeting Planning
Sodexo at Sanofi

Alain Barathe
Account Director
GCO Global

14:15

Create a Foolproof Master Service Agreement —
Streamline the Negotiations and Contracting Process for European Meetings

Dr. Marc Bauer
Vice President – Head of Legal and Compliance, International
Tesaro Bio GmbH

14:45

Exhibition, Networking and Refreshment Break

Elevate Audience Engagement to
Increase Retention

15:30

Launch a Global Meeting Technology — What I Wish I Knew

Bobbi Djordjevic
Global Category Manager
Dentsply Sirona

16:15

PEER-TO-PEER DISCUSSION Exchange Experiences, Lessons Learned and Strategies for Improvement

Alex Guilfoyle
Global Pharmaceutical Meeting Professional
Novo Nordisk

17:00

Close of Conference