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Agenda

Demonstrate Value Effectively Using Real-World Evidence and Health Technology Assessments

October 24-25, 2018
  • Dallas, TX

Agenda

Want more agenda details? Download the brochure.

DAY ONE | Wednesday, October 24, 2018

7:30

Registration and Continental Breakfast

8:30

Chairperson’s Welcome and Opening Remarks

Mickey Brown
Vice President Health Economics
Cochlear Americas

Build Effective Strategies for Ensuring Reimbursement for Medical Devices and Technologies

8:45

Proactively Plan for Reimbursement During Product Development

Mickey Brown
Vice President Health Economics
Cochlear Americas

9:30

Develop Strategies to Communicate Value Effectively to Payers and Providers

Ken Long
Vice President Market Access
OrthogenRx

10:15

Networking and Refreshment Break

10:45

Explore Innovative Methodologies for Value Assessments of Medical Devices

Nneka Onwudiwe, PharmD, PhD, MBA,
Senior Scientific Reviewer and Group Leadership Member,
Medical Device and Diagnostics Special Interest Group
ISPOR

11:30

Reimbursement and Coverage Pathways Across Key Global Markets — Converging or Diverging?

Amit Kukreja
Vice President Global Reimbursement & Market Access
Second Sight Medical Products

12:15

Networking Luncheon

1:30

PANELUnderstand Hospital and Health System Reimbursement and Coverage Decisions

MODERATOR:

Terry McIntire, MT (ASCP)
Value Analysis Coordinator, Supply Chain
JPS Health Network

PANELISTS:

Jeff Woods RN, BSN, CNOR, MBA-HCM
Peri-Operative Business Manager
JPS Health System

Mary Alexander
Director of Value Analysis, Cost Containment & MMIS
Parkland Health & Hospital System

Leverage Health Economics Outcomes Research (HEOR) and Real-World Evidence (RWE) to
Optimize Market Access

2:15

Leverage RWE and HEOR Effectively to Ensure Coverage and Reimbursement

Alan Au
Director Market Access
Coloplast

3:15

Networking and Refreshment Break

3:30

PANEL DISCUSSIONExplore Real-World Evidence in Driving Product Access and
Adoption Goals — A Discussion on Application

MODERATOR:

Arthi Chandran
Vice President Health Economics & Outcomes Research, HEOR Strategic Planning
Becton Dickinson

PANELISTS:

Mickey Brown
Vice President Health Economics
Cochlear Americas

Amit Kukreja
Vice President Global Reimbursement & Market Access
Second Sight Medical Products

Maren Forsgren
President
Medifors Healthcare Consulting, LLC

Challenges in Reimbursement —
Therapeutic Area Focus Groups

4:15

ROUNDTABLE DISCUSSIONExamine Critical Challenges in Reimbursement and Coverage by Therapeutic Area

FACILITATOR:

Alan Au
Director Market Access
Coloplast

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO | Thursday, October 25, 2018

8:00

Continental Breakfast

8:30

Chairperson’s Review of Day One

Mickey Brown
Vice President Health Economics
Cochlear Americas

Discuss Key Trends and Developments in the
MedTech Reimbursement and Policy Landscape

8:45

CASE STUDYUtilize Payer Data to Solve Complex Business Issues

Susan Rowinski
President and Founder
Rowinski Group LLC

9:30

Examine the Evolution of US Reimbursement for MedTech and Tools for Navigating the Payer Landscape to Optimize Access

Maren Forsgren
President
Medifors Healthcare Consulting, LLC

10:15

Networking and Refreshment Break

10:45

CASE STUDYUK Market Access — HeartFlow Case Study

Ben Forrest
Director, Health Economics
Heartflow, Inc.

11:30

Establish Effective Strategies to Determine Comparative Effectiveness and Medical Necessity for New Products

Rosemary Gammon
Principal
Sage Healthcare Consultants, LLC

12:15

Close of Conference

Agenda

Want more agenda details? Download the brochure.

Want more agenda details? Download the brochure.

DAY ONE | Wednesday, October 24, 2018

7:30

Registration and Continental Breakfast

8:30

Chairperson’s Welcome and Opening Remarks

Mickey Brown
Vice President Health Economics
Cochlear Americas

Build Effective Strategies for Ensuring Reimbursement for Medical Devices and Technologies

8:45

Proactively Plan for Reimbursement During Product Development

Mickey Brown
Vice President Health Economics
Cochlear Americas

9:30

Develop Strategies to Communicate Value Effectively to Payers and Providers

Ken Long
Vice President Market Access
OrthogenRx

10:15

Networking and Refreshment Break

10:45

Explore Innovative Methodologies for Value Assessments of Medical Devices

Nneka Onwudiwe, PharmD, PhD, MBA,
Senior Scientific Reviewer and Group Leadership Member,
Medical Device and Diagnostics Special Interest Group
ISPOR

11:30

Reimbursement and Coverage Pathways Across Key Global Markets — Converging or Diverging?

Amit Kukreja
Vice President Global Reimbursement & Market Access
Second Sight Medical Products

12:15

Networking Luncheon

1:30

PANELUnderstand Hospital and Health System Reimbursement and Coverage Decisions

MODERATOR:

Terry McIntire, MT (ASCP)
Value Analysis Coordinator, Supply Chain
JPS Health Network

PANELISTS:

Jeff Woods RN, BSN, CNOR, MBA-HCM
Peri-Operative Business Manager
JPS Health System

Mary Alexander
Director of Value Analysis, Cost Containment & MMIS
Parkland Health & Hospital System

Leverage Health Economics Outcomes Research (HEOR) and Real-World Evidence (RWE) to
Optimize Market Access

2:15

Leverage RWE and HEOR Effectively to Ensure Coverage and Reimbursement

Alan Au
Director Market Access
Coloplast

3:15

Networking and Refreshment Break

3:30

PANEL DISCUSSIONExplore Real-World Evidence in Driving Product Access and
Adoption Goals — A Discussion on Application

MODERATOR:

Arthi Chandran
Vice President Health Economics & Outcomes Research, HEOR Strategic Planning
Becton Dickinson

PANELISTS:

Mickey Brown
Vice President Health Economics
Cochlear Americas

Amit Kukreja
Vice President Global Reimbursement & Market Access
Second Sight Medical Products

Maren Forsgren
President
Medifors Healthcare Consulting, LLC

Challenges in Reimbursement —
Therapeutic Area Focus Groups

4:15

ROUNDTABLE DISCUSSIONExamine Critical Challenges in Reimbursement and Coverage by Therapeutic Area

FACILITATOR:

Alan Au
Director Market Access
Coloplast

Networking, Wine and Cheese Reception immediately following the final session on day one

DAY TWO | Thursday, October 25, 2018

8:00

Continental Breakfast

8:30

Chairperson’s Review of Day One

Mickey Brown
Vice President Health Economics
Cochlear Americas

Discuss Key Trends and Developments in the
MedTech Reimbursement and Policy Landscape

8:45

CASE STUDYUtilize Payer Data to Solve Complex Business Issues

Susan Rowinski
President and Founder
Rowinski Group LLC

9:30

Examine the Evolution of US Reimbursement for MedTech and Tools for Navigating the Payer Landscape to Optimize Access

Maren Forsgren
President
Medifors Healthcare Consulting, LLC

10:15

Networking and Refreshment Break

10:45

CASE STUDYUK Market Access — HeartFlow Case Study

Ben Forrest
Director, Health Economics
Heartflow, Inc.

11:30

Establish Effective Strategies to Determine Comparative Effectiveness and Medical Necessity for New Products

Rosemary Gammon
Principal
Sage Healthcare Consultants, LLC

12:15

Close of Conference