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Agenda

Identify the Keys to Early Commercialization • Eliminate Barriers to Market Access • Harness New Technology and Ensure Post-Launch Success

September 25-26, 2018
  • Cambridge, MA

Agenda

Want more agenda details? Download the brochure.

Day One | Tuesday, September 25, 2018

7:30

Registration and Continental Breakfast

8:30

Chairman’s Welcome and Opening Remarks

John Baskey
Senior Director, Launch Excellence
Sunovion Pharmaceuticals

New Product Planning Considerations —
Ensure a Timely and Successful Launch

8:45

T-Minus 12 Months and Counting! —
A Detailed Guide to Commercialization in the US Market

Chris Cobourn
Managing Director-Risk Consulting
KPMG

9:30

Customize Your Learning! —
Interactive Roundtables for Emerging and Established Companies

Join your colleagues for 30 minutes of dialogue dedicated to the pre-commercialization challenges that are unique to small, mid and large-sized companies.

MODERATOR:

Chris Coburn
Managing Director-Risk Consulting
KPMG

ROUNDTABLE A
Product Launch for Emerging Companies — Best Practices for Pre-Commercialization Planning
ROUNDTABLE B
Product Launch for Established Companies — Innovative Pre-Commercialization Planning Methods

10:00

Networking and Refreshment Break

10:30

Launch Plan Development and Governance — Learnings from Successful Launches

Beth Schurman
Partner
Herspeigel Consulting

Aakanksha Khandelwal, PhD, MBA
Head of Innovation & Scientific Leadership
North American Medical Affairs
EMD Serono, Inc.

11:15

Pre-Launch Government Pricing Insights — “What to Expect When You Are Expecting”

Sam Woronoff
Principal Consultant
Activus Solutions

12:00

Networking Luncheon

1:00

PANEL DISCUSSIONDistribution Strategies for Success to Ensure Effective Product Launches

MODERATOR:

Chris Boneham
Executive Director- Managed Markets
Aralez Pharmaceuticals US

PANELISTS:

Alex Ross
Trade Director
Horizon Pharma

Jasmine Daniel
Director, U.S. Patient Services
Shire

1:45

Market Shaping Strategies to Improve HCP Awareness and Enhance the Patient Experience

Tim Mooney
Associate Director, U.S. Marketing
Alnylam

2:15

Networking and Refreshment Break

Strategies to Optimize Launch Success and Leverage Supporting Technologies

2:45

Understanding the Market Access Impact for a Successful Launch

Jim Barone
CEO
BusinessOne Technologies

3:30

Agile Launch Readiness — The New Mindset, Approach and Tools for Launch Success

Nida Khan
Vice President, Life Sciences
Capgemini Invent

Tony Olaes
Principal, Life Sciences
Capgemini Invent

Edward Manterfield
Managing Consultant, Life Sciences
Capgemini Invent

4:15

Integrated Omni-Channel Marketing — Putting AI to Use to Optimize Launch Success

Jonathan Woodring
Senior Vice President, General Manager
IPM.ai

4:45

EHR Identification of Patients in Practice EHRs

Brian Bamberger
Life Sciences Practice Lead
Point-of-Care Partners

5:30

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

Day Two | Wednesday, September 26, 2018

7:30

Continental Breakfast

8:00

Chairman’s Review of Day One

Alex Ross
Trade Director
Horizon Pharma

8:15

IN-CONFERENCE WORKSHOP — Timeline Management Strategies for Market Access

Workshop Outline:

I. The Who and the How

II. Timing of Engagement with Payers Pre-Launch

III. The When and the How to Avoid Pitfalls

WORKSHOP LEADERS:

Lesly Charanza
Vice President of Market Access, Oncology
Heron Therapeutics

Ron Godsey
Senior Director, Market Access and Reimbursement
Heron Therapeutics

*Networking and Refreshment Break at 10:00am

11:45

SPOTLIGHT ON MARKET RESEARCH Collaborations to Drive Product Launch Activities

Susanne Radke
Consultant in Medical Affairs and Life Science Strategy
Medical Innovation in Context

12:30

Networking Luncheon

1:30

ROUNDTABLEThe Multi-Faceted Nature of Product Launch — An In-Depth Examination on the Differences in Brand/Specialty, Generics and Biosimilar Launches

FACILITORS:

Diana Dai
Executive Director, U.S. Pipeline and Launch Management
Sandoz

John Baskey
Senior Director, Launch Excellence
Sunovion Pharmaceuticals

Post Product Launch Insights

2:00

Apply the Patient Journey Map and Digital Health Tools to Your Post Product Launch Strategy

Angelina Carvajal
Director, Healthcare & Life Sciences Strategy
KPMG

2:45

Close of Conference

Agenda

Want more agenda details? Download the brochure.

Want more agenda details? Download the brochure.

Day One | Tuesday, September 25, 2018

7:30

Registration and Continental Breakfast

8:30

Chairman’s Welcome and Opening Remarks

John Baskey
Senior Director, Launch Excellence
Sunovion Pharmaceuticals

New Product Planning Considerations —
Ensure a Timely and Successful Launch

8:45

T-Minus 12 Months and Counting! —
A Detailed Guide to Commercialization in the US Market

Chris Cobourn
Managing Director-Risk Consulting
KPMG

9:30

Customize Your Learning! —
Interactive Roundtables for Emerging and Established Companies

Join your colleagues for 30 minutes of dialogue dedicated to the pre-commercialization challenges that are unique to small, mid and large-sized companies.

MODERATOR:

Chris Coburn
Managing Director-Risk Consulting
KPMG

ROUNDTABLE A
Product Launch for Emerging Companies — Best Practices for Pre-Commercialization Planning
ROUNDTABLE B
Product Launch for Established Companies — Innovative Pre-Commercialization Planning Methods

10:00

Networking and Refreshment Break

10:30

Launch Plan Development and Governance — Learnings from Successful Launches

Beth Schurman
Partner
Herspeigel Consulting

Aakanksha Khandelwal, PhD, MBA
Head of Innovation & Scientific Leadership
North American Medical Affairs
EMD Serono, Inc.

11:15

Pre-Launch Government Pricing Insights — “What to Expect When You Are Expecting”

Sam Woronoff
Principal Consultant
Activus Solutions

12:00

Networking Luncheon

1:00

PANEL DISCUSSIONDistribution Strategies for Success to Ensure Effective Product Launches

MODERATOR:

Chris Boneham
Executive Director- Managed Markets
Aralez Pharmaceuticals US

PANELISTS:

Alex Ross
Trade Director
Horizon Pharma

Jasmine Daniel
Director, U.S. Patient Services
Shire

1:45

Market Shaping Strategies to Improve HCP Awareness and Enhance the Patient Experience

Tim Mooney
Associate Director, U.S. Marketing
Alnylam

2:15

Networking and Refreshment Break

Strategies to Optimize Launch Success and Leverage Supporting Technologies

2:45

Understanding the Market Access Impact for a Successful Launch

Jim Barone
CEO
BusinessOne Technologies

3:30

Agile Launch Readiness — The New Mindset, Approach and Tools for Launch Success

Nida Khan
Vice President, Life Sciences
Capgemini Invent

Tony Olaes
Principal, Life Sciences
Capgemini Invent

Edward Manterfield
Managing Consultant, Life Sciences
Capgemini Invent

4:15

Integrated Omni-Channel Marketing — Putting AI to Use to Optimize Launch Success

Jonathan Woodring
Senior Vice President, General Manager
IPM.ai

4:45

EHR Identification of Patients in Practice EHRs

Brian Bamberger
Life Sciences Practice Lead
Point-of-Care Partners

5:30

Close of Day One

Networking, Wine and Cheese Reception immediately following the final session on day one

Day Two | Wednesday, September 26, 2018

7:30

Continental Breakfast

8:00

Chairman’s Review of Day One

Alex Ross
Trade Director
Horizon Pharma

8:15

IN-CONFERENCE WORKSHOP — Timeline Management Strategies for Market Access

Workshop Outline:

I. The Who and the How

II. Timing of Engagement with Payers Pre-Launch

III. The When and the How to Avoid Pitfalls

WORKSHOP LEADERS:

Lesly Charanza
Vice President of Market Access, Oncology
Heron Therapeutics

Ron Godsey
Senior Director, Market Access and Reimbursement
Heron Therapeutics

*Networking and Refreshment Break at 10:00am

11:45

SPOTLIGHT ON MARKET RESEARCH Collaborations to Drive Product Launch Activities

Susanne Radke
Consultant in Medical Affairs and Life Science Strategy
Medical Innovation in Context

12:30

Networking Luncheon

1:30

ROUNDTABLEThe Multi-Faceted Nature of Product Launch — An In-Depth Examination on the Differences in Brand/Specialty, Generics and Biosimilar Launches

FACILITORS:

Diana Dai
Executive Director, U.S. Pipeline and Launch Management
Sandoz

John Baskey
Senior Director, Launch Excellence
Sunovion Pharmaceuticals

Post Product Launch Insights

2:00

Apply the Patient Journey Map and Digital Health Tools to Your Post Product Launch Strategy

Angelina Carvajal
Director, Healthcare & Life Sciences Strategy
KPMG

2:45

Close of Conference