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Agenda

Evolving Considerations for Innovative Promotional Programs

March 15-16, 2018
  • Philadelphia, PA

Agenda

Want more agenda details? Download the brochure.
ALERT:  Due to the celebratory parade and subsequent road closings, we are moving this event to March 15-16. Please check back with us soon for additional updates.

If you have any questions please feel free to reach us at 800-817-8601, or if you need to reach hotel reservations call 215-893-1600 ext2.

DAY ONE Thursday, March 15, 2018

7:30

Conference Registration and Continental Breakfast

8:30

Chairperson’s Opening Remarks

Jenny Shire
Associate Director, Professional Programs
Daiichi Sankyo

Streamline Effective Strategies to Manage
Speaker Program Operations

8:45

Share Best Practices to Achieve Concrete Methods for Operational Excellence

Michelle Miller
Promotional Programs Manager
Otsuka America Pharmaceutical, Inc

9:30

Forward Thinking — Assess the Value of Speakers Programs and
Different Methods to Drive Innovation

Peter Collins
Senior Vice President, Global Strategic Account Management
AHM

Frank Castora
Senior Director, Global Solutions Management
AHM

10:15

Discuss Updates on Virtual Speaker Programs — One Year Later

Michael Sabol
Director, Marketing Operations
Pharmacyclics, an Abbvie Company

11:00

Networking and Refreshment Break

11:30

Evaluate Best Practices for Accurately Documenting Attendees —
Leveraging your CRM/SFA Tool

Kimberly Berger
Senior Vice President
HealthSTAR Strategic Engagements

12:15

Networking Luncheon

1:15

Strategies to Reignite Speaker Programs

Caroline Leruth
Director, US HCP Events North America
GlaxoSmithKline

2:00

CASE STUDY Leverage Innovation to Remain Top of Mind

Sandra Graham-Mason
Associate Director, Halaven Marketing
Eisai

Ken Stempler
Chief Revenue and Sales Officer
Moasis

2:45

Networking and Refreshment Break

3:15

Strengthen the Accuracy of Data Analytics within Open Payments Reporting

Jenny Shire
Associate Director, Professional Programs
Daiichi Sankyo

4:00

PERSONALIZED SESSIONS —
CHOOSE 1 OF 2 CONCURRENT ROUNDTABLES

A Fundamentals in Speaker Program Operations

FACILITATORS:

Danielle Varetoni
Manager,
Professional Programs
Daiichi Sankyo

Cheryl Lehman Collier
Manager, Speaker Programs, CA&O,
Field Support & Channels
AbbVie

 

B “Ask The Experts” — Speaker Program Management

MODERATOR:

Henry McMillan
Pharmaceutical Marketing Executive

FACILITATORS:

Harry Hatzipavlides
Speaker Program Solutions Leader
AstraZeneca

Shannon Gunther
Deputy Director,
Operational Excellence
Bayer

5:00

Why Are They So Boring? Ten Truths of Virtual Meetings

Bill Cooney
President & CEO
MedPoint Digital Inc.

5:45

Close of Day One

Networking Cocktail
Reception HOSTED BY:
immediately following the final session on day one

DAY TWO FRIDAY, March 16, 2018

8:00

Continental Breakfast

8:30

Chairperson’s Review of Day One

Jenny Shire
Associate Director, Professional Programs
Daiichi Sankyo

Evaluate Practical Keys for
Speaker Program Compliance

8:45

Examine the Shift from Product Specific to Disease State and
Healthcare Quality for Speaker Programs Content

Henry McMillan
Pharmaceutical Marketing Executive

9:30

Discuss How to Rise Above the Noise in HCP Engagement

Ashley Williams
Senior Director, Commercial Operations
BCD Meetings & Events

Laura Konwinski, JD
Director of Compliance, Global Life Sciences
BCD Meetings & Events

10:15

Networking and Refreshment Break

10:45

Hear Firsthand Insights and Updates from the HCP Perspective

Leslie Citrome, MD, MPH
Clinical Professor, Psychiatry and Behavioral Sciences
New York Medical College

Matthew L. Mintz, MD, FACP
Clinical Associate Professor of Medicine,
The George Washington University School of Medicine;
Private Practice, Bethesda, MD

11:30

Assess Effective Processes for Managing Speaker Contracts

Shannon Gunther
Deputy Director, Operational Excellence
Bayer

12:15

Networking Luncheon

1:15

Examine Your Tiering Strategy to Determine FMV for Speaker and
Consultant Payments in the U.S.

Valerie K. Burkholder
Consultant, Global Transparency
Eli Lilly and Company

2:00

Address the State Landscape and Recent Legislation Updates

Sheea Sybblis, JD, MBA
Senior Counsel, US Human Pharma Business Law, Market Access
Boehringer Ingelheim

2:45

Close of Conference

Agenda

Want more agenda details? Download the brochure.
Want more agenda details? Download the brochure.
ALERT:  Due to the celebratory parade and subsequent road closings, we are moving this event to March 15-16. Please check back with us soon for additional updates.

If you have any questions please feel free to reach us at 800-817-8601, or if you need to reach hotel reservations call 215-893-1600 ext2.

DAY ONE Thursday, March 15, 2018

7:30

Conference Registration and Continental Breakfast

8:30

Chairperson’s Opening Remarks

Jenny Shire
Associate Director, Professional Programs
Daiichi Sankyo

Streamline Effective Strategies to Manage
Speaker Program Operations

8:45

Share Best Practices to Achieve Concrete Methods for Operational Excellence

Michelle Miller
Promotional Programs Manager
Otsuka America Pharmaceutical, Inc

9:30

Forward Thinking — Assess the Value of Speakers Programs and
Different Methods to Drive Innovation

Peter Collins
Senior Vice President, Global Strategic Account Management
AHM

Frank Castora
Senior Director, Global Solutions Management
AHM

10:15

Discuss Updates on Virtual Speaker Programs — One Year Later

Michael Sabol
Director, Marketing Operations
Pharmacyclics, an Abbvie Company

11:00

Networking and Refreshment Break

11:30

Evaluate Best Practices for Accurately Documenting Attendees —
Leveraging your CRM/SFA Tool

Kimberly Berger
Senior Vice President
HealthSTAR Strategic Engagements

12:15

Networking Luncheon

1:15

Strategies to Reignite Speaker Programs

Caroline Leruth
Director, US HCP Events North America
GlaxoSmithKline

2:00

CASE STUDY Leverage Innovation to Remain Top of Mind

Sandra Graham-Mason
Associate Director, Halaven Marketing
Eisai

Ken Stempler
Chief Revenue and Sales Officer
Moasis

2:45

Networking and Refreshment Break

3:15

Strengthen the Accuracy of Data Analytics within Open Payments Reporting

Jenny Shire
Associate Director, Professional Programs
Daiichi Sankyo

4:00

PERSONALIZED SESSIONS —
CHOOSE 1 OF 2 CONCURRENT ROUNDTABLES

A Fundamentals in Speaker Program Operations

FACILITATORS:

Danielle Varetoni
Manager,
Professional Programs
Daiichi Sankyo

Cheryl Lehman Collier
Manager, Speaker Programs, CA&O,
Field Support & Channels
AbbVie

 

B “Ask The Experts” — Speaker Program Management

MODERATOR:

Henry McMillan
Pharmaceutical Marketing Executive

FACILITATORS:

Harry Hatzipavlides
Speaker Program Solutions Leader
AstraZeneca

Shannon Gunther
Deputy Director,
Operational Excellence
Bayer

5:00

Why Are They So Boring? Ten Truths of Virtual Meetings

Bill Cooney
President & CEO
MedPoint Digital Inc.

5:45

Close of Day One

Networking Cocktail
Reception HOSTED BY:
immediately following the final session on day one

DAY TWO FRIDAY, March 16, 2018

8:00

Continental Breakfast

8:30

Chairperson’s Review of Day One

Jenny Shire
Associate Director, Professional Programs
Daiichi Sankyo

Evaluate Practical Keys for
Speaker Program Compliance

8:45

Examine the Shift from Product Specific to Disease State and
Healthcare Quality for Speaker Programs Content

Henry McMillan
Pharmaceutical Marketing Executive

9:30

Discuss How to Rise Above the Noise in HCP Engagement

Ashley Williams
Senior Director, Commercial Operations
BCD Meetings & Events

Laura Konwinski, JD
Director of Compliance, Global Life Sciences
BCD Meetings & Events

10:15

Networking and Refreshment Break

10:45

Hear Firsthand Insights and Updates from the HCP Perspective

Leslie Citrome, MD, MPH
Clinical Professor, Psychiatry and Behavioral Sciences
New York Medical College

Matthew L. Mintz, MD, FACP
Clinical Associate Professor of Medicine,
The George Washington University School of Medicine;
Private Practice, Bethesda, MD

11:30

Assess Effective Processes for Managing Speaker Contracts

Shannon Gunther
Deputy Director, Operational Excellence
Bayer

12:15

Networking Luncheon

1:15

Examine Your Tiering Strategy to Determine FMV for Speaker and
Consultant Payments in the U.S.

Valerie K. Burkholder
Consultant, Global Transparency
Eli Lilly and Company

2:00

Address the State Landscape and Recent Legislation Updates

Sheea Sybblis, JD, MBA
Senior Counsel, US Human Pharma Business Law, Market Access
Boehringer Ingelheim

2:45

Close of Conference